Internal Reference · Not for public index
Peddy Law Brand Guide
The visual system for the Law Offices of Peddy, P.A. website — colors, type, logo, and components. Light and warm, navy-anchored, gold-accented; built to read as trustworthy, established, and unmistakably Peddy.
01 · Logo & Emblem
The mark
The pillar “P” emblem carries the deep navy of the brand. Used at the browser favicon and in the footer alongside the wordmark.
Wordmark set in Fraunces; “Peddy” carries the gold accent. The tagline sits in letter-spaced caps beneath.
02 · Color
Palette
03 · Typography
Type system
04 · Components
Buttons
Primary gold buttons carry white label text with a soft shadow for legibility. Navy is the secondary button; the ghost outline is used against busy or image backgrounds.
05 · Direction
Where it comes from
Three Central Florida firms shaped this system — Gil Colón Jr. (conversion-first, real faces, trust badges), Peterson & Myers (heritage, serif authority), and Clark Campbell (warm, team-forward, established). Peddy takes the shared DNA — navy anchor, real photography, light warm ground, earned-authority signals, serif gravitas — and keeps gold as the accent that makes it distinct from all three.
Voice: talk, don’t write. Direct, confident, plain-spoken. Aggressive in advocacy, reassuring in tone. Legibility and trust before decoration.